Tag Archives: Dove

Study and analysis of the Dove Real beauty campaign since its inception to date. Dove is an American personal care brand owned by the British multinational consumer goods company Unilever. Established in: 8 March 1957 Parent Company: Unilever Category: Personal Health care USP: Deep Moisturiser for skin Objective of the campaign: why was it initiated?  …

Continue reading “Dove: A Brand Communication Case Study”