Uncategorized – Tulii Lens

Suspended Honeycomb Jute Cradle System for Premium Mango Exports

MINISTRY OF COMMERCE & INDUSTRYGovernment of India INDIAN INSTITUTE OF PACKAGING (IIP) In collaboration with National Jute BoardMinistry of TextilesGovernment of India HACKATHON ON Sustainable Jute Based Packaging Solutions for Premium Horticultural Produce Submitted By Ellora Sinha Independent Researcher & Design Strategist 1.3.2026 Suspended Honeycomb Jute Cradle System for Premium Indian Mango Exports 1. Executive Summary …

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Exploring Hrithik Roshan’s Versatility: A Comparative Analysis of His Roles in “Zindagi Na Milegi Dobara” and “Jodhaa Akbar”

For aspiring film enthusiasts, delving into the nuances of an actor’s performance is paramount. It’s a fascinating journey to dissect how an artist embodies a character, and even more so to compare their portrayal across different roles. Yet, it’s common to find actors gravitating towards certain character types they excel in. However, the real intrigue …

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Nykaa: A Study on Omnichannel Experience and Marketing Strategy

Nykaa, an Indian e-commerce company established by Falguni Nayar in 2012 and based in Mumbai, specializes in selling beauty, wellness, and fashion products. The company operates through its website, mobile app, and more than 100 physical stores. To gain insight into the brand’s remarkable success, five key questions are explored, focusing primarily on its marketing …

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Visual Grammar: Parasite (2019)

As an enthusiast of Korean cinema, the 2019 film Parasite marked a significant departure from the typical offerings found on various streaming platforms. Here’s a concise critical analysis of the film’s prominent elements that left a lasting impact on me as a viewer. The film Parasite was released in 2019 and directed by Bong Joon-ho. …

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Film Appreciation: Bhooter Bhabishyat (2012)

As an enthusiast of cinema, there’s always an enticing opportunity to engage in critical analysis of a film. In this blog post, the focus is on one of my personal favorites, “Bhooter Bhabishyat” (2012), directed by Anik Dutta. The article delves into various aspects of the film, including its basic plot, storytelling techniques, thematic elements, …

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Dove: A Brand Communication Case Study

Study and analysis of the Dove Real beauty campaign since its inception to date. Dove is an American personal care brand owned by the British multinational consumer goods company Unilever. Established in: 8 March 1957 Parent Company: Unilever Category: Personal Health care USP: Deep Moisturiser for skin Objective of the campaign: why was it initiated? …

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